Getting Started: Your First 30 Days

Week 1: Import and Baseline

Your first week is about getting data into EcomIQX and understanding your current state.

Days 1-2: Import Your Product Feed

Choose your import method based on how you manage products:

• XML feed: If you have a product feed (Google Shopping, Facebook Catalog), use the direct XML import. Paste your feed URL and EcomIQX syncs automatically. Updates pull every 6 hours.
• CSV upload: If products live in a spreadsheet or custom system, export as CSV (title, description, price, GTIN, image URL) and upload directly. One-time import or schedule recurring syncs.
• Shopify or WooCommerce: Connect your store directly. EcomIQX pulls all products and syncs daily. See How to Import Your Product Feed.
• API push: For high-frequency updates, push products to our API on your schedule. Preferred for merchants updating inventory constantly.

Import time: 5-15 minutes depending on catalog size. Products begin analysis immediately.

Days 3-5: Review Your Health Baseline

After import, EcomIQX scores every product across 8 dimensions. Your overall score ranges from 0-100.

Navigate to Catalog and filter by score:

• 70-100: Content is strong. Minimal rewrites needed.
• 40-69: Content is fair. Specific improvements will move the needle.
• 0-39: Content has fundamental gaps. High-impact rewrite opportunity.

Expect 30-50% of products to score below 70. This is normal. Read Understanding Your Content Health Score to understand what each dimension measures.

Day 6-7: Set Initial Expectations

Based on your health baseline, estimate impact. If you have 1,000 products scoring below 60, and you improve 50 per month, you have 20 months of optimization work ahead. This is also normal. Successful merchants improve their catalog continuously, not all at once.

Week 2: Brand Voice and First Rewrites

Your brand voice drives all AI-generated content. Set it early so rewrites reflect your actual voice, not a generic template.

Days 8-10: Define Your Brand Voice

Go to Settings → Brand Voice. Add:

• Tone: Formal, conversational, technical, playful. Pick one primary tone.
• Formality level: How casual or professional are your product descriptions?
• Key vocabulary: Terms you always use or never use. Example: "lightweight" vs "compact", "premium" vs "high-quality".
• Forbidden terms: Words or phrases that never appear in your brand voice.
• Example copy: Paste 3-5 of your best-performing product descriptions. EcomIQX learns your voice from real examples.

Time to set: 30-45 minutes. See Setting Up Your Brand Voice Profile for detailed guidance.

Days 11-14: Run Your First Rewrites

Pick 5-10 products scoring 40-60. Go to Catalog, click the product, and hit "Rewrite". Review the diff (before and after side-by-side), then approve or edit. Approved rewrites go live immediately.

What to expect:

• Rewritten titles are shorter, more keyword-focused, and brand-consistent.
• Descriptions add specificity (materials, dimensions, use cases) while matching your voice.
• Overall score jumps 10-20 points per rewrite on average.

After 10 rewrites, you will have a feel for what works and what needs manual adjustment.

Week 3: Keywords and Search Data

Keyword coverage is the #2 factor in your health score. Connect your search data sources.

Days 15-17: Connect Google Search Console

Go to Settings → Connectors → Add Google Search Console. Follow the OAuth flow to authorize access. EcomIQX pulls your actual search queries, impressions, clicks, and ranking positions.

Initial sync takes 24-48 hours. After sync, you will see:

• Which search queries drive impressions today
• Which high-volume queries you are missing entirely
• Keyword coverage scores that tell you how well each product targets real search demand

See Connecting Google Search Console for troubleshooting.

Days 18-21: Review Keyword Gaps

After GSC syncs, go to Keywords → Gaps. This shows high-volume search queries you do not rank for. Pick the top 10 gaps by search volume and note which products should target them.

These gaps become your rewrite priorities. In week 4, you will run rewrites informed by real keyword data, not guesses.

Week 4: Measure Impact and Plan Ahead

Days 22-28: Choose Your Next Move

You now have three paths forward:

Path A: Scale Rewrites (Free → Growth)

Batch rewrite your bottom 20% of products. Typical impact: 15-20 point score improvement per product, 5-10% organic traffic lift in 4-6 weeks. Continue weekly.

Path B: Add AI Agents (Growth Tier)

Turn on the Content Optimizer agent to automatically rewrite products below a score threshold. Set it to 60, and it rewrites flagged products every day. Hands-free catalog improvement.

Path C: Deep Keyword Strategy (Starter Tier)

Use GSC data to rewrite only high-impact keywords. Focus on queries with 100+ impressions but low CTR. Fix those first, measure impact, then expand to lower-volume gaps.

Most teams combine all three over time. Your month-one goal is to validate that the rewrite workflow works and understand your catalog baseline.

End-of-Month Checkpoint

By day 30, you should have:

• 100% of products imported and scored
• Brand voice defined
• 10-50 test rewrites completed
• GSC connected (or understanding why you cannot connect)
• A prioritized backlog of 50-100 high-impact rewrites for next month

At this point, you have a repeatable optimization process. Month 2 is about scaling it.