Industry Solution
Catalog Optimization for Health & Wellness
Health and wellness is the highest-stakes product category in ecommerce. A misclaim on a supplement page can trigger regulatory action. A missing allergen declaration can harm a customer. An overclaiming immune support description can generate an FTC inquiry. EcomIQX helps health and wellness brands write descriptions that convert — while keeping legal, compliance, and risk teams comfortable.
$50B+
global supplement and wellness market
15%
lower return rate with compliant, accurate descriptions
3.2x
higher conversion rate when trust signals are prominent
89%
of wellness shoppers research before first purchase
What makes Health & Wellness catalog management hard
Health claims compliance is a moving target across markets
The FDA, EFSA, TGA, and Health Canada each have different standards for what can be claimed on supplement and wellness product pages. Structure/function claims permitted in the US may be considered medicinal claims in the EU. Probiotic "immunity" claims are restricted in many markets. Brands either hire compliance teams to review every description (expensive) or publish everything with fingers crossed (risky). There is no scalable middle ground without AI-assisted claim evaluation.
Supplement facts and ingredients are poorly presented
Most supplement product pages show a supplement facts panel image — often unreadable on mobile — and nothing more. The narrative description might say "supports energy and vitality" without connecting that claim to the specific ingredients delivering that benefit, what dose is active, and how that compares to clinical research thresholds. Shoppers who want to understand what they're buying have to go elsewhere. Competitors who explain the formulation clearly capture that buyer.
Trust is the conversion bottleneck in wellness
Health and wellness shoppers are skeptical. They've been burned by overclaiming products and dubious reviews. The brands that convert best aren't the loudest — they're the most credible. Third-party testing, certification callouts, sourcing transparency, and formulation rationale all build trust. Most wellness product pages mention these trust signals vaguely if at all, leaving the shopper to find reassurance on Reddit instead of your product page.
AI-powered solutions for Health & Wellness
Regulatory claim safety checking
EcomIQX flags health descriptions containing language that triggers regulatory review across major markets: absolute efficacy claims, disease treatment language, unapproved structure/function claims for specific ingredients, and market-specific restricted terms. You get a pre-publish review queue with compliant alternative phrasing — so your compliance team reviews flagged items, not every single description.
Supplement fact extraction and narrative integration
EcomIQX parses supplement facts panels and ingredient lists, then builds narrative descriptions that explain the formulation in consumer-accessible language. Magnesium glycinate becomes "a highly bioavailable form of magnesium that supports sleep quality and muscle recovery." Ashwagandha dosage gets contextualized against the research thresholds consumers are looking for. The science becomes the selling point, presented accessibly.
Trust signal amplification
EcomIQX identifies and surfaces trust signals already present in your catalog data — third-party certifications, testing lab names, sourcing origins, manufacturing standards — and ensures they appear prominently in product descriptions rather than buried in a footer or missing entirely. Consistent trust language across your catalog builds brand credibility systematically, not page by page.
Audit your wellness catalog — identify compliance risks, missing trust signals, and supplement fact gaps.
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