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What is a Google Shopping Feed?

A Google Shopping feed is a structured data file submitted to Google Merchant Center containing your product catalog information, used to create Shopping ads and free product listings.

Required Fields

Google requires: id, title, description, link, image_link, availability, price, brand, gtin (or mpn), and condition. Missing any required field causes product disapproval.

Feed Formats

  • XML (Atom): Most common, supports all attributes, preferred by Google
  • CSV/TSV: Simpler but limited attribute support
  • Google Sheets: Small catalogs only (under 1,000 products)
  • Content API: Real-time updates for large catalogs

Optimization Tips

Title format: [Brand] [Product Type] [Key Attribute] [Color/Size]. Include the primary keyword in the first 70 characters. Use supplemental feeds to add optimized content without replacing your primary feed. Monitor disapproval reports weekly.

Related Terms

Product Feed OptimizationSupplemental Feed

See how EcomIQX handles this for your catalog.

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