What is a Content Health Score?
A content health score is a 0-100 rating that measures the quality and completeness of a product listing across multiple dimensions including title, description, images, SEO, and structured data.
What Gets Scored
Content health scores evaluate product listings across weighted dimensions:
- SEO (30%): Title keyword presence, meta description, URL structure
- Structured Data (25%): Schema.org markup, GTIN, brand, specifications
- Content (20%): Description length, readability, benefit statements
- Images (15%): Image count, alt text, diversity (product, lifestyle, detail)
- Technical (10%): Page speed, mobile rendering, canonical tags
Why It Matters
A catalog where 60% of products score below 40/100 is losing organic traffic and AI visibility. Scoring makes invisible problems visible — merchants see for the first time which products need work and why. Teams using health scoring report 15-25 point average improvements after their first optimization cycle.
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